The online sporting goods superstore Tradeinn
reported sales
growth in 2015 of 56% year on year, closing the year with a total of
50 million euros in sales. This compares to 32 million euro the previous year,
exceeding the 30% growth forecast by the company by some margin.
Tradeinn was the first online sales group to begin
specialising in sporting equipment when it launched in 2010. Today, the company
boasts more than 750,000 products selling from 14 online stores worldwide and
shipping internationally. A 30% stake in Tradeinn changed hands in 2015, from
the VenturCap Fund to Suma Capital. You can learn more about this in the PDF
attachment to this post.
Tradeinn History
The superstore today known as Tradeinn has its roots in Scubastore,
an online venture selling scuba diving equipment established by David Martín in
1998. The Spanish-based company was founded before the commercialisation of
e-shopping, tapping into what would become a huge shift in the way consumers
choose to shop. Today’s consumers are more inclined than ever before to
prioritise convenience when shopping, gravitating firstly towards superstores
with everything under one roof, and later to online superstores with everything
only a click of a button away. Tradeinn CEO Martín has capitalised on these
changing consumer habits to deliver a vast range of quality sporting goods
available in one place at competitive prices.
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The Tradeinn Mission
Customer satisfaction is at the heart of the Tradeinn mission, building a
business around the concept of offering the best possible service for every
single transaction. Martín states that Tradeinn does everything it can to offer
a fun and rewarding experience that will not only satisfy but delight the
customer.
The approach to long-term growth of the business involves identifying new
opportunities, analysing market evolutions and adapting to changes in tastes,
trends and ideas as those changes happen. As a business, Tradeinn is constantly
on the lookout for new ways to surprise and impress consumers, taking pride in
offering great service as well as great products.
The infographic attachment looks at some of the figures for the Tradeinn
global enterprise as it stands today.
Tradeinn Charity
Tradeinn also believes in giving something back to society, working closely
with charitable foundations including the global organisation Oxfam and
contributing in a variety of ways to improve on different facets of the world.
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